Hamburg launching cycling campaign

Kirsten Pfaue, Cycle Traffic Co-ordinator for Hamburg in the Ministry of Economic Affairs, Transport and Innovation, said: “The many cyclists are changing Hamburg positively. To ensure that this trend continues, we are investing heavily in a modern network of cycle paths in the heart of the built-up city and offering high-quality services.” The Fahrrad.Hamburg web page provides timely and entertaining information about the new services. The hub and magazine show where bikes can be hired and how to safeguard them. An interactive map updates users about cycle routes.

Written and performed by the Hamburg- based musicians Nico Suave, Tonbandgerät, Chefboss and Cäthe, the video illustrates the diversity of music in the city. “Hamburg stands for a high standard of living. Cycling in the city means experiencing this quality of life and the atmosphere directly and being able to contribute to it,” said Michael Otremba, Managing Director of Hamburg Marketing GmbH.

Apart from structural measures and additional services, Hamburg Marketing GmbH is also launching a campaign with the Ministry of Economic Affairs, Transport and Innovation to strengthen bicycle traffic and to raise the quality of life in Hamburg. Drafted by Jung von Matt/Sports, the agency is also executing the three-year campaign to boost the willingness to cycle. The overall aims are to make the city’s commitment to cycling more visible and tangible, to highlight Hamburg’s bicycle-friendliness and to boost the atmosphere among Hamburg’s road users. sb/kk/pb