Wind Energy Hamburg Digital reaches 40,000 experts worldwide
WindEnergy Hamburg brought the global wind industry together in an entirely digital form on Tuesday through Friday (December 1-4, 2020). TV studios in Brussels, the British Port of Shoreham and Hamburg alternated the broadcast for 35 hours with 70 reports and programmes and reached some 40,000 experts in 100 countries.
Stakeholders in energy, politics and society
"We and our partner WindEurope have again succeeded in drawing international attention to wind power at a very important time in the energy policy debate," said Bernd Aufderheide, CEO of Hamburg Messe und Congress. "We have reached experts in industry, politics and society on all continents - despite the global pandemic via the WindTV livestreams." Viewers in the world's most important wind markets of India, Germany, the United States,China and Denmark watched the events broadcast by WindEurope from Brussels, Hamburg Messe und Congress from Hamburg and the Global Wind Energy Council from Shoreham.
Giles Dickson, CEO of WindEurope, remarked: "The message was the same: the wind industry is robust and ready to take on the huge expansion that the EU expects from us under the 'Green Deal' - and to assist with economic recovery." WindEnergy Hamburg 2020 was the industry's first global digital event.
Growth in renewable energy sector
Keynote speakers at the digital event included Tom Kiernan, CEO of AWEA, who discussed U.S. president-elect Joe Biden's battle against climate change and the importance of renewable energy in the U.S. with Dickson. During a later interview with Dickson, Fatih Birol, head of the International Energy Agency (IEA), stressed the immunity of renewables to COVID-19 and forecast more growth.
On and offshore innovations and green hydrogen
WindTV covered topics ranging from the development of global wind markets, the challenges of licensing procedures and public participation, technologies, digitalisation, electrification and system integration, onshore and offshore innovations, the wind energy industry supply chain and environment-friendly hydrogen. The reportage also offered daily live business news, GWEC Global Wind Briefs, exhibitor talks, VDMA industry talks, hydrogen roundtables and the "What people ask" session with the audience. The next WindEnergy Hamburg will get underway from September 27-30, 2022, in Hamburg's exhibition halls.