Hamburg Games Conference 2021 going digital

B2B event for games and media industries to feature virtual expo, video chats and matchmaking
05 January 2021
Gamer tries out a video game.

The international games and media industry is preparing for an entirely digital meet when the Hamburg Games Conference gets underway from March 16-17, 2021. The B2B event will take place as a virtual, multiplayer conference with expert streams under the motto of "Discoverability". Bookings for digital booths and avatars in the convention area are now being accepted.

Theme of "Discoverability” 

Business people, founders and students from all over the globe can explore the conference with their avatars, visit digital exhibitor booths and take part in matchmaking during video chats on the event platform. A lack of live trade shows and major events amid the ongoing COVID-19 pandemic means many game developers and publishers face the challenge of finding buyers. This has sparked more and more distribution models, online platforms and stores than ever before. Companies are also searching for new employees and have to bring them on board without actually meeting the candidates in person.

Collaboration with ministry

The Hamburg Games Conference helps German games studios find suitable funding. This is done in co-operation with the German Ministry of Transport and Digital Infrastructure (BMVI), which puts the government's EUR 250 million computer games funding into practice. The ministry also advises interested parties about the application procedure. 

The conference also works with the Creative Ports initiative to network games start-ups across Europe and beyond. A special programme for start-ups and founders lets them receive 360-degree feedback from experts and their peers and gives them an opportunity to pitch to potential publishers and investors. Creative Ports consists of 14 partners in Baltic Sea countries. They include funding organisations and municipalities, international cultural institutes and universities who have joined forces in a consortium led by the Goethe-Institut Deutschland. The aim is to improve and promote collaboration between stakeholders in the cultural and creative industries and to develop internationalisation strategies. 

Visitors from all over Europe expected

The Hamburg Games Conference is organised by Gamecity Hamburg and Graef Rechtsanwälte while the Super Crowd Entertainment agency, which organised the Indie Arena Booth Online in 2020, is transferring the event to the digital space. Last February, the event attracted around 400 trade visitors from all over Europe.
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Gamecity Hamburg

Gamecity Hamburg raises the international visibility of Hamburg as a centre of the games industry and promotes networking between the diverse stakeholders. The initiative, which is part of the Hamburg Kreativ Gesellschaft, is a point of contact for games promotion as well as the Games Lift Incubator. It develops needs-based programmes, events and services in close co-operation with the industry and encourages the exchange of knowledge within the industry and with other industries. The initiative also focuses on talented young people, developing new formats that activate the strong network of games companies in the city and internationalisation.