“A lot has happened,” customer support manager and head of communications Annalena Thomsen says in an interview. The team has now grown to a total of 20, not counting the office dog Liska. Thomsen reports back with a smile: “Our cow has grown up!” This refers to the image of a cow on the original packaging. This design came under criticism during the presentation, as it ran against the vegan trend. The old branding has now given way to a new and fresh logo. The ice cream range has also been extended, and the additive-free product is now available in selected cafés and restaurants in Hamburg – and beyond. The entrepreneurs recently launched a new product: Luicella’s styled ice cream – in the varieties Mango Lassi and Chai Latte.
The collaboration with tech specialist Frank Thelen “is going really well”, Thomsen says. “We work closely together. Thelen sees his close co-operation with the entrepreneurs as an important factor in their success. He and his team are on hand round the clock with assistance and advice. We have already managed to put a lot into effect together. Our products are now on sale right across Germany, and we still have a quite a bit in mind together.”
